Subject: FT - 403MMAJ INTERNATIONAL MARKETING

Course Objectives:

The objectives of this course are to help the student to gain an understanding of concepts of International Marketing, types of international markets, demand and. supply position in international markets, import- export documentation, policies and procedures of foreign trade.

Examination Scheme:

The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of which best two will be considered. The end semester examination will be worth 60 marks having theory and cases/practical problems.

Course Contents:

1. International Marketing: Basis of International Trade, Theories of International Trade Absolute Advantage, comparative advantage and factor endowment theory) Difference between Domestic, International, Multinational, Global Markets, EPRG Frame work.
2. Scanning of International Environment: Social, Political, Legal, Economic.
3. Factors Affecting International Trade: Methods of Entry, Types of Regional Agreements, Role of IMF and WTO in International Trade.
4. Fo!eign Trade Policy: EXIM Policy 2002-2007 Salient features.
5. Export Documentation and Procedures and Institutional support for export promotion in India.
6. Product: Identifying New Products, International Product Planning, Product Design Strategy, Product Elimination, Adoption and Diffusion of New Products, Branding Strategies.
7. Pricing Strategies: Factors Affecting International Prices, Methods of Pricing, Pricing an International Product, Transfer Pricing, Exchange Rates and its Impact on Pricing, High Sea Pricing.
8. Distribution System for International Markets: Direct and Indirect Channels, Factors Affecting International Channel, International Channel Management, Wholesaling and Retailing.
9. Promoting Products I Services in Overseas Markets: Perspectives of International Advertising, Standardization v/s Localization, Global Media Decisions, Global Advertising Regulations, Industry SeII-Regulation.
   

Text Readings:

1. W. J. Keegan -"Global Marketing Management", New Delhi, PHI .
2. Sack Onkvisit and John J. Shaw. "International Marketing Analysis and Strategies", PHI.
3. Subhash S. Jain, "International Marketing Management", Delhi, CBS Publishers Distributors.

Suggested Readings:

1. M.R Czinkota.and Ronkainen "International marketing", Dryden Forthworth.
2. S.J. Poliwoda, "International Marketing", New Delhi, Prentice Hall of India.