Subject: FT - 402C STRATEGIC MANAGEMENT

Course Objectives:

This is a top-level management course, and the objective of teaching this course is to enable students to integrate knowledge of various functional areas and other aspects of management, required for perceiving opportunities and threats for an organization in the long-run and second generation planning and implementation of suitable contingency strategies for seizing / facing these opportunities and threats.

Examination Scheme

The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of which best two will be considered. The end semester examination will be worth 60 marks having theory and cases/ practical problems.

Course Contents:

1. Meaning, Need and Process of Strategic Management; Business Policy, Corporate Planning and Strategic Management; Single and Multiple SBU organizations; Strategic Decision -- Making Processes - Rational - Analytical, Intuitive-Emotional, Political - Behavioural; University of Strategic Management; Strategists at Corporate level and at SBU Level; Interpersonal, Informational and Decision Roles of a Manager.
2. Mission, Business Definition and Objectives; Need, Formulation and changes in these three; Hierarchy of objectives, Specificity of Mission and Objectives.
3. SWOT Analysis : General, Industry and International Environment Factors; Analysis of Environment, Diagnosis of Environment- factors influencing it; Environmental Threat and Opportunity profile (ETOP); Internal Strengths and Weaknesses; Factors affecting these; Techniques of Internal Analysis; Diagnosis of Strengths and Weaknesses; Strategic Advantage Profile(SAP).
4. Strategy Alternatives : Grand Strategies and their sub strategies; Stability, Expansion, Retrenchment and Combination; Internal and External Alternatives; Related and Unrelated Alternatives; Horizontal and Vertical Alternatives; Active and Passive Alternatives; International Strategy Variations.
5. Strategy Choice Making : Narrowing the choices; Managerial Choice Factors; Choice Processes – Strategic Gap Analysis, ETOP-SAP Matching, BCG Product – Portfolio Matrix, G.E. Nine Cell Planning Grid; Contingency Strategies; Prescriptions for choice of Business Strategy; Choosing International Strategies.
6. Strategy Implementation : Implementation Process; Resource Allocation; Organizational Implementation; Plan and Policy Implementation; Leadership Implementation; Implementing Strategy in International Strategies.
7. Strategy Evaluations and Control : Control and Evaluation Process; Motivation to Evaluate; Criteria for Evaluation; Measuring and Feedback; Evaluation and Corrective Action.
   

NOTE: About 50% of Classes will be devoted to theory and 50% to discussion of cases.

Text Readings:

1. Lawrence R. Jauch and William F. Glueck, "Business Policy and Strategic Management", McGraw Hill Book Co., New York.

Suggested Readings

1. Glen Boseman and Arvind Pathak, " Strategic Management: Text and Cases" , John Wiley  and Sons, Singapore.
2. Daniel J. McCarthy, Robert J. Minichiello, and Joseph R. Curran, "Business Policy and Strategy" Richard D. Irwin, AITBS, New Delhi.
3. Ronald C. Christenesen, Kenneth R. Andrews and Joseph L. Bower, "Business Policy– Text and Cases", Richard D. Irwin, Inc.,Illinois.
4. Azha Kazmi, "Business Policy", Tata McGraw hill, New Delhi.
5. P.K Ghosh, "Business Policy , Strategic Planning and Management ", Sultan Chand & Sons , New Delhi.